What is this new We Card Campaign?
We Card is supporting retailers to help address the problem of underage youth getting access to tobacco and vapor products 80-90% of the time through social sourcing -- such as adults buying or giving it to them.
These tested FREE campaign materials will help get the message across!
Which campaign should I choose? What’s the difference?
There are two campaign versions of:
You are free to choose either one that you feel is best for your store.
Recommendation: If you already post We Card signs in your store, then consider using the Be A Real Influencer version.
Where should I post this signage in my store?
Post these items where customers and employees can see them in your store:
- at the front window-door
- at the point-of-sale
- in the employee breakroom
Are these signs meant to replace the existing We Card Signs?
No. These campaign signs are not a replacement for your We Card or other store signage efforts. This is an add-on program effort!