Our job at We Card is to make sure you and your store have everything you need to be compliant with underage access laws to prevent sales of tobacco, vaping and alternative nicotine products to everyone under 21 years of age
Thirty years ago, the We Card program launched with a mission: to help retailers prevent tobacco sales to minors. Since 1995, retail regulations have evolved dramatically. While challenges and enforcement measures have increased, the need for effective training, tools, and compliance support remains. As We Card celebrates 30 years, it continues to adapt and lead in responsible retailing.
We are often asked by retailers and store managers how they can best de-escalate challenging interactions with disgruntled customers, and we understand why. These types of situations are difficult, and can intensify rapidly, potentially even threatening the safety of your employees. That’s why it’s critical to teach your staff how to handle these scenarios properly when they do arise – so they can protect both themselves and the store.
We all want to do our best work, but sometimes it can be difficult to know what to do to achieve that best work. Thankfully, We Card is here to help you become a better manager with 3 simple and impactful pieces of advice that will improve your abilities and make your retail location more efficient, effective and compliant!
As a responsible retailer, you no doubt have a company policy to stop underage people from purchasing age-restricted products in your store. That’s a great first step. But to ensure these policies are remembered and enforced, it’s important to not just verbally share these policies with your employees, but to have them written down.
Keeping your store compliant is an ongoing challenge – from employee turnover to shifting state and federal law. As a retail manager, it’s your job to make sure your team knows what’s right, what’s wrong, what’s new and how to use all of this knowledge in their day-to-day dealings with customers.
2025 is We Card’s 30th year of serving retailers. We’ve seen a lot of changes in the past 30 years but the fundamentals of “responsible retailing” of age-restricted products remains constant.
