Don't forget to Reorder for 2021 NOW!

We Card eNews

Owners and managers know that they are prominent members of the local community where their stores operate. Stores are often in high traffic areas where local residents come and go picking up needed items (particularly during a pandemic). This provides a great opportunity to let customers and community members know of your commitment to the local community and responsible retailing. This brings us to our final best practice #16          Be a Responsible Retailer: Get Involved in Your Local Community.  
The numbers speak for themselves. Retailers who sell age restricted products and regularly mystery shop their stores see a 95.5% pass rate.  While pass rates can vary, retailers who engage regular mystery shop services using the red and green card notification system are better prepared to pass an official government compliance check.
State and Federal Sales Laws on Vaping and Tobacco retail sales change fairly often.  The Federal minimum age law to buy vaping or tobacco products changed to age 21 in December 2019, and since that time many states have changed their laws to follow this new federal law.  Some laws change immediately with little or no time to prepare (which was the case for the new 21-year-old minimum-age law) and other law changes come along with plenty of lead time.  Clearly, the last thing you want is your customers knowing about a new law before your sales associates.
January is the time to make sure your store is ready for 2021.  If you didn’t order the 2021 We Card Renewal Kit before the end of 2020, right now is a good time to do so. We Card Kits are chock full of materials that ensure your store has what it needs to comply with laws and regulations and to help you and your employees prevent underage sales of age restricted products.  Let’s take a quick look at what you’ll find in the 2021 Renewal Kit,
December and January are peak order months as retailers order We Card materials. We Card Kits are chock full of materials that ensure your store has what it needs to comply with laws and regulations and to help you and your employees prevent underage sales of age restricted products.  Let’s take a quick look at what you’ll find in the 2021 Renewal Kit,
It might not be surprising to learn that age restricted product retailers are always interested in tools to help prevent underage tobacco and vapor sales.  In past We Card surveys, retailers have usually answered that if there’s a new tool or technique to prevent underage sales, they’ll want that tool or technique.
Signs let your customers know what to expect in your store.  Signs showing which door to enter, where things are in the store and signs letting folks know what to expect when they purchase age restricted products. Some retailers might be surprised to know that when it comes to stores that sell tobacco and vapor products, 42 states require either a specific state-issued sign or specific words that must be posted on entry or at the retail point of sale. 
Developing employees involves training and regular positive reinforcement -- we all know that what gets rewarded gets repeated. Employees who perform well at their jobs often report that management not only stays on top of how they’re doing but also rewards their good performance. One of the best ways to do this is to provide positive reinforcement when employees do the right things and constructive feedback when they do the wrong things. If you don’t, your employees will do what they think is right instead of what you know is right.
Training employees is vital and making sure they have the knowledge they need to do their job effectively can make all the difference. Do they know the correct age to sell tobacco or vaping products? (Hint 21) Recent research shows that some folks weren’t aware that the law changed nationally to age 21 for tobacco and vaping products.
Reading the news headlines you might think that those underage are getting tobacco and vapor products primarily by buying them from retail outlets. This is not the case.

Pages

Training Posters