New In Store Campaign Addresses Adult Purchases for Those Underage
Order free materials while supplies last
Join the tens of thousands of retailers who are helping to prevent and discourage adult purchases of tobacco and vaping products on behalf of underage people.
We Card’s new program targets “social sourcing,” or adult purchases of tobacco and vaping products on behalf of minors. After field testing, We Card is rolling out the national in-store campaign to raise awareness of the “social access” problem and is introducing this program to the nation’s retailers at no cost.
Order your FREE We Card Kit to raise awareness of adults’ role in social sourcing and offers retailers an opportunity to address the issue.
“We Card’s new in-store campaign bolsters existing responsible retailing efforts to identify and deny underage purchase attempts of age-restricted products like tobacco and vaping products,” said Doug Anderson, President of We Card.
Retailers can choose from one of two campaign themes:
The Be A Real Influencer theme includes an eye-catching set of friendly, young adults aged 21+, inspiring them to “be a real influencer” and be comfortable saying “no” when asked by someone underage to buy or give them tobacco and vaping products.
The We Card We Care theme informs customers, “if they’re under 21, NO Bumming, NO Borrowing And NO Buying for Them.”
Each campaign theme includes a variety of in-store signage with a QR code call-to-action to learn more and sign up for updates. We Card will run supportive social and digital communications. Both themes were well received after testing across a range of retail environments including convenience chains, small operators, and other retail store types.
“After the positive reception among retailers and customers in our field testing, we are excited to offer free in-store materials that offer retailers an opportunity to participate in efforts to reduce adult purchases for minors,” said Anderson.
Both campaigns are readily available, and retailers are posting them in-store all throughout 2023 and 2024 as it is a long-term, multiple-year campaign. Order the campaign’s FREE kit at wecard.org/Free-Kit.