Stay on top of your employees’ performance at “carding” customers!
ID Check-Up is an easy-to-use mystery shopping program that checks whether your employees are properly carding customers for age-restricted products, including tobacco, alcohol, e-cigarettes, vaping products, and nicotine pouches. ID Check-Up shows just how well your employees are incorporating their training into real-world situations and reinforces good habits across your entire staff.
How It Works
Every month, a checker between the ages of 21 and 25 is sent to your store attempting to purchase age-restricted products of your choice — either tobacco, vaping/ecig, nicotine pouches or alcohol.
PASS: Your employee asks for ID. Our checker hands them a green card with a short congratulatory message.
FAIL: Your employee does not ask for ID. Our checker hands them a red card with a reminder to card anyone who looks to be under the age of 30.
Rapid Results
Get your ID Check-Up results via secure, online reports within 24 hours. Results are emailed to you by the next business day and posted online to view. You can track over time how often your employees are carding customers for age-restricted products and monitor their progress.
Getting Started is Easy and Affordable
Sign-up for ID Check-Up is an easy process, and just $33* per check. We recommend two checks per month, and for convenience stores that sell both tobacco and alcohol, one check of each per month is the most popular sign-up.
Improved Performance and Compliance
Regular, routine check-ups for employees have proven to be remarkably effective for the convenience store owners and managers we work with. Retailers who use ID Check-Up for 12 months of bi-monthly checks significantly improve their compliance rates.**
ID Check-Up reinforces the overall We Card training that keeps your store compliant with state and federal laws. This simple service can help you improve your compliance rates over time.
For questions about We Card, our programs, and our activities, please visit www.wecard.org or contact us at comments@wecard.org.
* $33 per check is our pricing as of 6-15-25.
**Time in Program and Pass/Fail statistics are based on aggregate data generated through thousands of shopper visits over several years under the same, or similar, programs as the We Card ID Check-Up program. Results may vary by individual retailer.
